Pixel Artworks
Light Forms Delivers Stunning Lighting Installation for Pixel Artworks London Showroom
Photos: Collective Lines
Pixel Artworks, a leading immersive experience studio, has launched The Lighthouse, a groundbreaking mixed-reality showroom located in the heart of Clerkenwell, Farringdon. This one-of-a-kind space brings together physical and virtual experiences, showcasing the agency’s innovative technology and creative expertise.
The Lighthouse serves as a dynamic platform for Pixel Artworks’ cutting-edge technology, including augmented reality (AR), mixed reality (MR), and holographic displays. The showroom features various bespoke spaces, offering brands a first-hand look at immersive technology in action. The space is designed to inspire businesses by demonstrating the possibilities of immersive experiences and how they can address real-world challenges.
The project’s main contractor Thirdway appointed market-leading manufacturer Light Forms to provide the solutions for the project as a lighting specialist alongside Pixel Artworks. Given that the showroom is connected to a commercial space, the lighting needed to be both adaptable and functional. In addition, it was essential for the lighting to reflect Pixel Artworks’ unique branding, showcasing the company's capabilities and vision.
Light Forms supplied their Lightplane 1 linear luminaires with pixel mapping technology, custom-designed for the showroom. Spanning a total of 170 meters, the lighting installation features seamless custom joins that interlock the luminaires to form a single, unified piece. The result is a technically complex yet visually striking installation that enhances the showroom's immersive atmosphere.
This technically challenging feat provided a brilliant end result that the entire team were thrilledby. Pixel Artworks manage the lighting scenes in house, providing them with a blank canvas to create various lighting states that evoke different atmospheres.
Mark Ryan, Installations Director at Pixel Artworks said, “The Lighthouse is a perfect demonstration of what we do as a company. It’s an elevation of a traditional showroom, with the versatility to theme the space, create dynamic movement in the ceiling, and provide a unique and unexpected experience for our clients. The lighting installation we created with Light Forms helps truly bring the space to life. The result is a fully immersive, adaptable environment that meets the needs of our various experiences and elevates our clients' perceptions of what's achievable in the world of immersive tech.”
James Hall, Sales Director at Light Forms, said, “It was an honour to work with the talented teams at Pixel Artworks and Thirdway on this project. We were excited by the challenge of taking the initial concept and delivering custom lighting that met the team’s vision. This was a unique project for us, as we provided a complete package and managed the installation ourselves, bringing our specialist lighting expertise to the Pixel Artworks team.”
Project credits:
Client - Pixel Artworks
Designer & Contractor – Thirdway
Photography - Collective Lines
