Manière De Voir
At a glance
Design | Cundall Manchester |
Contractor | Moyne and QOB Interiors |
Manière De Voir, a leading online fashion brand, has successfully extended its presence into the physical retail market with the opening of a flagship store on Oxford Street, London. Situated above Bond Street Tube station, this 5,189 square foot retail space marks a significant milestone for the brand.
The design process began with an initial concept that was subsequently value-engineered to achieve cost efficiency without compromising on quality. A key feature of the store's design is its sophisticated lighting scheme, incorporating luminaires from the market-leading manufacturer, Light Forms. The lighting solution was carefully planned to create a captivating retail environment that aligns with Manière De Voir’s minimalist and contemporary aesthetic.
To ensure the best visual experience for shoppers, a high Colour Rendering Index (CRI) of 90 was selected, providing accurate colour representation of the clothing. The cool white light chosen for the space enhances the clean and minimalist look that is characteristic of the brand. The store’s design is further enhanced by a mirrored ceiling, which not only adds depth but also reflects light throughout the space, creating an engaging and dynamic atmosphere.
A linear lighting system with an integrated track was installed to combine form and function. This system offers flexibility with adjustable track heads, allowing the store’s lighting to be easily adapted to evolving retail displays and product showcases. All fixtures were custom-finished in 9016 RAL, maintaining a cohesive and high-end appearance throughout the store.
The project presented challenges due to the complexity of the lighting system, which features bespoke rectangular fittings measuring 4.5m x 1m. Each of these 25 custom-made fittings, spread across three floors, incorporates four different light sources: linear, track, spotlight, and emergency lighting. The result is an impressive 300m of linear lighting that seamlessly integrates into the architectural features of the store.
To enhance the functionality of the lighting system, DALI 2 lighting control was implemented, providing precise and adaptable lighting management. The final outcome is a visually striking retail environment that not only embodies the Manière De Voir brand but also offers an exceptional shopping experience.